Eco-friendly rings, accessories, and soap + geoscience consulting services.

The ‘Environmentally Beneficial’ Trend


Some companies and products are benefiting the environment,
and we need to talk about them more...
We've all heard the term 'environmentally friendly'. It is commonly used to describe products or actions that aim to protect the environment, and often used in marketing. But, what is ‘environmentally beneficial’? And what is the difference between ‘environmentally friendly’ and 'environmentally beneficial'?

The dictionary defines ‘environmentally beneficial activities’ as, “These activities which may be primarily undertaken for economic reasons but yield substantial environmental benefits even though the primary purpose is not the protection of the environment”. The key difference between environmentally friendly and environmentally beneficial is the ‘benefits’.

We believe that being environmentally beneficial means choosing items in our everyday lives (clothing, hats, rings, bracelets, etc), that benefit the environment in different ways through their use or their purchase. Unlike being environmentally friendly, the environmentally beneficial trend entails some sort of positive environmental action (though we do not discourage against anything environmentally friendly- it all means well!).

In the carbon capturing world, a term that has described the act of being environmentally beneficial is ‘carbon negative’. Carbon negativity is the reduction of an entity's carbon footprint to less than neutral, so that the entity in question has a net effect of removing carbon dioxide from the atmosphere rather than adding it. Science and technology have come a long way, and we are now able to pull carbon out of thin air (polluted air). However, the OG (original) carbon capture heroes are plants, like trees, hemp, and most other vegetation, and even certain types of rocks. Combining new carbon negative materials to create environmentally beneficial items is crucial for a sustainable future.

Some examples of what can be considered to be environmentally beneficial products include:
  • IPI Creations – Our very own Captured Carbon rings (and soon, much more), are made from material that has taken pollution out of the air, created by Carbon Upcycling Technologies in Alberta.
  • The 4ocean Bracelet - one pound of trash is removed from the oceans just through the sale of this bracelet.
  • Tentree clothing - ten trees are planted for every item sold, with much of the items created from bamboo and hemp, which is much more environmentally friendly than trees or cotton.
  • Carbon Upcycling Technologies (CUT) nanomaterials and POND Technologies algae based products – these companies transform CO2 emissions into valuable and useful algae, nanomaterials, and other technologically advanced material.
  • Hemp material/hemp clothing – hemp is a strong, natural, biodegradable, sustainable material that grows fast, cleans the air, and protects our lands. Choosing hemp-based products over traditional products actually benefits the planet.
The list goes on…

The days of single-use plastics in our disposable society are nearing an end, and it will be environmentally beneficial products and companies that emerge from their wreckage.

This appears to be a growing trend, and we hope it is here to stay. We appreciate and acknowledge that buying environmentally beneficial products is a simple way that anyone and everyone can help the environment.

Do you know of any other environmentally beneficial products or companies? Please comment and share them with us so we can help our planet thrive!

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Definition (as defined by IPI Creations): Environmentally beneficial– Products, processes, or actions for which their creation or act has a dual purpose: (1) to satisfy a need, (2) to benefit the natural environment. These products may be primarily created for economic reasons, yet they yield substantial environmental benefits through the material they are made from. The environment benefits when these products are used or bought, whether it be through indirect or direct means (ex/ planting of a tree, the purification of polluted air, or the cleaning of the oceans, etc.) – Brent Rouble, IPI Creations
IPI Creations in nature - environmentally beneficial, carbon negative, environmentally friendly, captured carbon



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